We design, build, and advise human products and companies
Our goal is to create useful, usable, and joyful products that positively impact the world. We believe strong companies love the people they serve, and work hard to make them look good.
As experts in product strategy, design, user experience, and developing digital products, we translate new ideas and technology into something people recognise and love.
Homamo can help you create more value for your customers and your company longterm. Discover hidden product issues, design solutions, and implement lasting change.
Identify and focus on the customer your product serves. Understand their real life and experience, and find the most valuable problems to solve.
Define a clear product strategy and focused roadmap that supports your wider sales and marketing strategy and builds value for your customers.
Love the people who use your product and design simple, powerful, and understandable solutions to their complex problems.
From designing a first working prototype through to building a reliable application, we craft digital products with care and attention to detail.
Homamo was founded by Samuel Goudie to serve companies who build products and help them create lasting value.
Through his experience as a designer, startup founder, and building software used by governments, businesses, and people across the world, Sam saw the unique challenges that entrepreneurs and product teams face every day.
Homamo now serves a wide range of companies and organisations that love people; from brand new financial institutions to education platforms, all who share a common goal of building a product that people understand, invest in, and love to use.