1. Connect with your customer
- Define a specific customer/market.
- Recruit and connect with potential customers early to learn about your market.
- Create early promoters of your company by involving them in the process.
They don’t focus on a specific customer they can connect with
They focus on a problem that customers won’t pay to solve
They build a solution that doesn’t solve the real problem
“If you want to build a successful startup, you have to understand your customer.
Homamo’s process helped us to focus and build a firm foundation back in the early stages of our company.”