1. Connect with your customer
- Define a specific customer/market.
- Recruit and connect with potential customers early to learn about your market.
- Create early promoters of your company by involving them in the process.
Validate your idea before investing in a product
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Startups fail when they don’t understand their customer
Unclear customer
They don’t focus on a specific customer they can connect with
There’s no pain
They focus on a problem that customers won’t pay to solve
Wrong solution
They build a solution that doesn’t solve the real problem
We help you validate your idea so you can confidently invest in building the right product
Book a free consultation20-minute video call • No obligation
Our Validate consultation plan usually takes 4-6 weeks
2. Understand their problem
- Identify and prioritise the problems your customer wants to solve.
- Discover the root of the problem and what your customer has done to try and solve it.
- Find out early if this is a problem your customer will pay you to solve.
3. Design and test your solution
- Explore and assess ideas for solutions to your customer’s root problem.
- Create an interactive prototype and test it with your potential customers.
- Define a specification for a focused first version of your product ready to move to Launch.
Already validated your idea and want to design and build a product? You need our Launch plan.
“If you want to build a successful startup, you have to understand your customer.
Homamo’s process helped us to focus and build a firm foundation back in the early stages of our company.”
Book a free consultation20-minute video call • No obligation